Brand Strategy and Creative

Brand clarity is Infrastructure for growth

Without a clear foundation, marketing only works sometimes.

We help founders and senior leaders of lean teams get upstream clarity, then define, refine, or evolve their brand so they show up consistently, make decisions with more confidence, and grow.

Learn How

Most companies think brand is about looking good. The reality is that the way a brand is built determines whether it can adapt, grow, and actually drive the business forward.

- Nicole Hagedorn, Founder, Davis + Harper

Where money gets left on the table

It rarely looks like a brand problem at first.

Marketing may still work, just not consistently.

Messages change by channel. Sales tells different versions of the story. Agencies, contractors, or new hires are brought in, but returns fall short of expectations. Each initiative feels like a fresh start instead of a continuation. Decisions take longer because there’s no shared reference point.

Over time, that inconsistency adds up.

Money gets spent re-explaining, re-creating, and course-correcting.

That’s how companies leave money on the table. Not through one big mistake, but through small gaps that keep investments from reinforcing each other.

This is often the point where brand clarity becomes a business requirement, not a branding exercise.

Not sure what the issue is yet?

That’s okay. Davis + Harper helps leaders diagnose what’s really happening and decide what to do next.

Explore Services

Upstream clarity isn’t a luxury. It’s the foundation growth depends on.

Let’s talk through your challenge

We start with the decisions that shape it all.

Instead of adding more marketing, more messaging, or more output,

we focus on getting aligned on what needs to be true before more

campaigns, hires, or growth initiatives move forward.

That means clarifying the core of the brand first — then shaping what flows from it.

alignment + Brand Strategy

At the foundation, this work brings alignment to:

What the brand stands for and how it’s positioned
How the story is told and repeated across contexts
The principles that guide decisions and tradeoffs
The visual identity and creative direction that reinforces meaning, not just aesthetics

How the pieces connect

alignment + Brand Strategy

Each layer builds on the one before it.

Strategy informs the story. The story informs creative direction.

Together, they create a foundation leaders and teams can actually use.

Our role is to help you discern what matters most, shape it with intention, and translate it into direction that holds as the business grows.

Different moments call for different kinds of clarity

Define

Some teams need to clearly define their brand because the stakes are higher now. More investment is on the line, and the business can’t afford vague positioning or inconsistent messaging.

Refine

Define

Others need to refine a brand that’s become harder to explain, where messaging has drifted, decisions take more effort than they should, and execution no longer feels cohesive.

Evolve

Define

Evolve

And some need to evolve an established brand for a new stage, audience, or direction, while protecting the equity, reputation, and legacy they’ve already built.

Wherever you are, the work starts by aligning on what needs to hold true now,

so what comes next can be built with intention.

Brand strategy shaped by experience, guided by discernment

Davis + Harper is shaped by 20+ years of brand strategy and creative direction across B2B, B2C, and DTC environments. The work is intentionally industry-agnostic but stage-specific, grounded in principles and frameworks that apply across categories and business models.

Our experience spans aesthetics, hospitality, luxury product and services, healthcare, SaaS, and multi-brand portfolios, from early-growth stage companies to the Fortune 500. The focus is always the same: positioning and messaging that scale, and visual identity that serves the business rather than overshadowing it.

View Selected Work